BrightLine Names Phyllis Ehrlich SVP of Business Development
Interactive TV advertising agency, BrightLine iTV Marketing Specialists, has named Phyllis Ehrlich to the newly created position of SVP of business development. Reporting to CEO, Jacqueline Corbelli,...
View ArticleNews Round-Up (II): BBC, BeeSmart, Edgeware, Netview, Zenterio, Verimatrix,...
--BBC Releases Red-Button Programming Schedule through October 22nd--BeeSmart, Edgeware, NetView, Zenterio, Verimatrix Team on OTT Solution--BlackArrow Trials Dynamic VOD Advertising with Rainbow...
View ArticleBrightLine Study Finds that Mothers Engage More Often and Longer with...
--Terra/comScore Study Finds that Hispanics Interact with Online Video Ads at Higher RatesInteractive TV advertising agency, BrightLine, said Tuesday that it has conducted a study--drawing on its own...
View ArticleRovi Targets Connected TVs in Advertising Trial
--By Steve Donohue North America read more
View ArticleInteractive TV News Roundup
-- BrightLine Names Michael Finn President -- Dish Network Settles TiVo Patent Dispute -- SocialGuide Buys Tribune TV Listings Data -- Kabel BW Licenses S3's Development Suitefinnheadshot2.jpg North...
View ArticleInteractive TV News Round-Up (III): Bluestreak Technology, BrightLine, Cisco,...
--Bluestreak Technology Launches Consulting Practice --Interactive TV Advertising and Marketing Agency, BrightLine, Receives $30 Million Investment --Cisco Sells its Juarez, Mexico Set-Top Box...
View ArticleNew Edition of Michael Collette's INdustry Column Profiles Interactive TV...
--BrightLine Has Conducted Over 280 Interactive Ad CampaignsINdustry-MichaeCollette.jpg[itvt] is pleased to present the latest edition of INdustry, our new column by interactive TV industry veteran,...
View ArticleInteractive TV News Round-Up (II): BeeSmart, Amino, BrightLine, FiOS TV,...
--BeeSmart Announces Middleware Compliance with Amino Set-Top Boxes --BrightLine Creates Branded VOD Channel for Hellmann's Ad Campaign on Verizon FiOS TV --EchoStar Abandons Efforts to Penetrate US...
View ArticleInteractive TV Headlines Round-Up (I): Accedo, Foxtel, ActiveVideo, Comcast,...
As most of you are probably aware, [itvt]'s daily news reporting has been on hiatus for the past few weeks, because our editorial team has been working on the TV of Tomorrow Show and then taking a...
View ArticleInteractive TV Headlines Round-Up (I): ABC, Audible Magic, BrightLine, CBS...
As most of you are probably aware, [itvt]'s daily news reporting has been on hiatus for the past few weeks, because our editorial team has been working on the TV of Tomorrow Show and then taking a...
View ArticleInteractive TV Headlines Round-Up (IV): Shazam, WWE, USA Network, Sony...
As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for a few weeks, because our editorial team was working on the TV of Tomorrow Show and then taking a post-event break. We...
View ArticleInteractive TV Headlines Round-Up (I): 2K Games, YouTube Annotations, Abbott...
predictive_question.pngedit-300x200.jpgBecause the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City), we are covering...
View ArticleInteractive TV Headlines Round-Up (I): AT&T, Viacom, BBC, Boxee, FCC,...
DirecTV-Genie-DVR-2012.pngBecause the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City), we are covering stories in...
View ArticleInteractive TV Headlines Round-Up (I): Aereo, FilmOn, Amazon, CBS, Arris, BBC...
BBC-Connected-RedButton-2013.jpgBecause the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in...
View ArticleInteractive TV Headlines Round-Up (II): AudienceXpress, Visible World,...
redbull-wings-adweek1-hed-20132.jpgAs most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then...
View ArticleInteractive TV Headlines Round-Up (I): ABC, ActiveVideo, BrightLine, Adobe,...
p01nrc31.jpgAs most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2013 and then taking a post-event break....
View ArticleInteractive TV Headlines Round-Up 4/7/14 (II): Anvato, AOL, Apple, Comcast,...
sky_store_buy_and_keep.jpgBecause the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 (June 10th-11th in San Francisco--purchase your tickets here!), we are covering stories...
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